News & Press
With 23 Models, Kingsdown’s Expanded Specialty Line-Up Is One Of Industry’s Largest
January 15, 2015
Kingsdown, Inc. announced it is expanding its specialty sleep product portfolio with the introduction of three new foam collections at the Winter Las Vegas Furniture Market, Jan. 18th-22nd, bringing the number of specialty sleep models to 23 – one of the largest in the industry.
The roll-out is in response to retailer and consumer demand for more variety in the company’s foam and latex product offerings, which are considered some of the industry’s most plush as the manufacturer has leveraged its extensive experience in luxury products and brings that knowledge to the sub category.
The new Sleep Haven, Miro, and Elliptica collections were designed around Kingsdown’s new tag line, “Sleep, Made Smarter” and emphases its commitment to innovation, quality testing, and technology in mattress design and development.
“Specialty sleep product sales continue to grow nicely, and foam is the category leader. Our retailers are looking to us for more alternatives to the other memory foam/gel lines in the market to help them differentiate and better compete,” said Kingsdown President and CEO Frank Hood. “These three collections use the most innovative technologies and materials available in the sleep products industry to provide the best in temperature regulation, air flow, ventilation and breathability with the added benefits of comfort and support that can only be found in foam lines. We are not only offering our dealers a wide variety and selection, we are helping them close more sales at higher margins.”
Sleep Haven is a six model specialty latex line designed to provide responsive support, and a more comfortable and cooler night’s sleep than many foam mattress lines currently on the market. The natural latex collection addresses common sleep issues such as pressure relief, support, temperature regulation, and motion separation. Each model features Kingsdown’s proprietary progressive core and uses different layers of gel, slow response and graphite infused latex, gel fiber and performance fabrics to wick away moisture and heat maintaining an ideal temperature throughout the night. The Sleep Haven Collection ranges in price from $1,699 to $3,999 in queen.
With 11 models, the scientifically designed Miro memory foam collection is one of the largest full line introductions – foam or innerspring – that Kingsdown has ever executed. Miro Collection mattresses utilize heavier memory foams and the company’s proprietary progressive core for more motion separation. Models circulate air both horizontally and vertically for exceptional breathability and use AirFlow technology to provide the enveloping support of memory foam without heat buildup. The Miro Collection ranges in price from $1,699 to $3,999 in queen.
Combining the feeling and sleep benefits of foam technology with the support benefits of a proprietary foam coil design, the new Elliptica Collection is one of Kingsdown’s most innovative introductions. A new form of hybrid, each mattress in this six model line-up features the company’s proprietary DNA Coil, revolutionary foam coils constructed from Omalon®, high density foams, memory foams and pressure relieving latex. Combined with Kingsdown’s progressive core, vertically zoned construction and gel-infused visco-elastic foam comfort layers, Elliptica delivers a totally different and supportive feel. The collection features extraordinary breathability through horizontal and vertical airflow allowing for a more refreshing sleep. The Elliptica Collection ranges in price from $1,899 to $3,999 in queen.
In addition to Sleep Haven, Miro, and Elliptica, visitors to the Kingsdown showroom in space B-1300 will experience the company’s full product portfolio including its new luxury line, Diamond Royale. The company will also debut updated models in its Tradition and Sleep to Live lines.
- Ellyn Small
- Vice President
- Steinreich Communications
- 2125 Center Avenue
- Fort Lee, NJ 07024
- (201) 498-1600