News & Press
Kingsdown to Introduce "Body Science Technology" Across Entire Line of Mattresses at Las Vegas Market
January 18, 2017
Long the leader in sleep diagnostics, Kingsdown is taking a holistic approach to the conversation of selling mattresses and better sleep with its Body Science™ Technology, which emphasizes the company’s history, design prowess, superb construction, abundance of research and extensive testing that goes into every mattress Kingsdown manufactures. Through its all-encompassing Body Science, each of the company’s mattresses are crafted to ensure proper ergonomic, personalized support resulting in better sleep.
Kingsdown is placing a strong emphasis on how the mattresses are designed and built with Body Science and has developed technology around each mattress’ specifications to guide retail sales associates in their quest to uncover the right sleep surface for consumers.
“Our Body Science is a true differentiator in the mattress category,” said Frank Hood, president and CEO of Kingsdown. “Unlike other programs in the industry, Body Science syncs with our entire line and across all of our price points to ensure consumers get the most personalized support possible. We have the ability to offer consumers proper ergonomic support across our entire line based on research and data through the Sleep To Live Institute.”
Body Science is a combination of the science and expertise the company has developed through its long history, as well as data gathered from more than 10 million consumers through its bedMATCH diagnostic system. The concept works with Kingsdown’s sleep diagnostic tools to determine which mattress will deliver the best sleep experience based on a consumer’s unique body type and sleep style.
In addition, all of Kingsdown mattresses incorporate Body Science. Mattresses in the company’s ultra-premium Diamond Royale collection as well as products in the company’s Passions, Sleep Haven, Crown Imperial and Vintage collections all have been assigned designations along the company’s Postural Alignment Spectrum.
Supported by an in-store kiosk, Body Science guides consumers through a series of question about body type and sleep styles to help determine proper sleep support based on science. Once the survey is completed, the kiosk makes a recommendation based on Kingsdown’s alignment system. Armed with that information, a retail sales associate is better equipped to guide consumers toward mattresses best designed to provide proper alignment and better sleep.
- Ellyn Small
- Vice President
- Steinreich Communications
- 2125 Center Avenue
- Fort Lee, NJ 07024
- (201) 498-1600