News & Press
Kingsdown Brings British Luxury to the American Bedroom
June 9, 2015
Company Announces Licensing Deal to Introduce "Downton Abbey Home" Mattress Collection
Top 10 premium mattress manufacturer Kingsdown has signed an exclusive agreement to introduce a new Downton Abbey® Home luxury mattress collection inspired by the Primetime Emmy™ and Golden Globe™ award winning television series and lifestyle brand. The Downton Abbey Home by Kingsdown will be introduced at the upcoming August 2015 Las Vegas Furniture Market.
This strategic partnership represents a marriage of two brands that evoke the feeling of aristocratic luxury, style and history. The mattresses in the Downton Abbey Home by Kingsdown Collection will feature the same high quality materials and detailing for which Kingsdown is known. Bold fabrics such as English lace, hunter’s leather, and chenille with hounds tooth print were incorporated to the design to appeal to both men and women.
“We are extremely excited about this alignment. Downton Abbey Home is an amazing brand that defines style and sophistication and offers a wide variety of home furnishings product inspired by the rooms, costumes, and characters of the show, “said Kingsdown CEO Frank Hood. “Our reputation is for making the finest luxury mattresses on the market. This is a strategic move that we think it will be very strong in the sleep products industry.”
“This collaboration is one of the largest licensing deals the sleep products industry has seen. We are working hard to develop an elegantly constructed product made with high-quality materials that will transform the bedroom into a British inspired retreat,” said Kingsdown Executive Vice President of Sales and Marketing Kevin Damewood. “Just as Downton Abbey is known for its chic and elegant style, this new mattress collection will be designed to capture the essence of and bring relaxation to any sleeper.”
About Downton Abbey
Downton Abbey is a Primetime Emmy™ and Golden Globe™ award winning British television series that encompasses the stylish lives of its characters during the early 1900’s. The popular show is aired in the U.S. on PBS/MASTERPIECE and is transmitted to more than 250 other territories around the world. Already the highest rated drama in PBS history, Downton Abbey continues to see its audience grow each year: Season Five was viewed by 25.5 million viewers and Season Six, which will be the final Downton Abbey, is currently in production and will air on PBS early next year.
- Ellyn Small
- Vice President
- Steinreich Communications
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