News & Press
Kingsdown, Inc. Announces Partnership with Leading South Korean Mattress Manufacturer
January 28, 2015
NAVIJAM, INC. TO PRODUCE AND IMPORT PRODUCT, EXPANDING INTERNATIONAL BRAND RECOGNITION
Kingsdown, Inc., the nation’s largest independent and employee-owned mattress manufacturer, announced it launched a new licensing deal with South Korean company, Navijam, Incorporated. The company will immediately begin manufacturing and importing Kingsdown products.
The partnership is unique to Kingsdown because while the company has sold and exported product in South Korea for years, the company has never manufactured product in the country. Using the same patented testing processes as Kingsdown, Navijam, Inc. will be producing a full suite of Kingsdown family brands and implementing the patented Kingsdown bedMATCH bedding selection system.
Navijam, founded in 2011, is a top mattress manufacturer in South Korea and the largest mattress supplier of rental mattresses in the country. The company focuses and prides itself on its customizing system, quality management, high-quality warranty service, fully automatic manufacturing system with state of the art equipment and its nationwide network. The company sets to open directly operated retail stores in 45 major furniture districts in South Korea, collaborating with two major department store brands, operating a total of 44 major department stores nationwide.
“We were drawn to Kingsdown Inc. because we share a common commitment to the research and testing of quality products,” said Navijam, Inc. Chairman Jae Hyun Lee. “Our company is very excited to join forces with an internationally known brand that we know will succeed in South Korea.”
“As Kingsdown continues to expand we have seen great success and growth abroad through developing partnerships with foreign licensees,” said Kingsdown President and CEO Frank Hood. “Looking to grow our brand in South Korea, we are confident that Navijam, Inc. is the right match for Kingsdown and are thrilled and eager to begin this mutually beneficial partnership. We have found a partner that not only believes in our product but also shares our company’s vision of providing retailers and their consumers with high quality product from an internationally respected brand. We are also very excited that they will not only be importing our product but also producing it.”
Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. The company was honored in 2014 as the North Carolina Manufacturer of the Year for mid-sized companies at the McGladery Manufacturing Summit. Each Kingsdown product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, TX; Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Leicestershire, England; Tuscany, Italy; Istanbul, Turkey; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.
- Ellyn Small
- Vice President
- Steinreich Communications
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