News & Press
New Kingsdown Showroom In Las Vegas Emphasizes “Sleep, Made Smarter”
January 9, 2015
Kingsdown, Inc. will unveil a newly renovated showroom at the Winter Las Vegas Furniture Market, Jan. 18th-22nd. The updated décor showcases the company’s new brand positioning and features a new floor plan that promotes better traffic flow. Designed to display its full spectrum of product, the new showroom will also feature several visual and unique focal points, such as a chandelier made from innersprings and a circuit board created from mattress materials, which help demonstrate Kingsdown’s new tag line, “Sleep, Made Smarter.”
Pillars communicating the brand’s new messaging – Quality, Technology, and Artistry – will be displayed from the front windows to the back wall. The redesigned floor plan utilizes a unique ring installation to create privacy and a circular layout with devoted areas for each product line. A video monitor in the front window promotes the benefits of the company’s most intelligent mattress, Sleep Smart.
“Kingsdown is known for our wide variety of products and our innovative and smart approach to mattress design. Our executive and R&D teams have developed several new collections that we will launch at the Winter Las Vegas Market. This is also the first time that the industry will be introduced to our new branding campaign,” said Kingsdown President and CEO Frank Hood. “In order to make a bold statement, we knew we needed to create an innovative way to showcase our mattresses, educate our customers and convey our brand’s new positioning. The showroom’s new layout and décor represents the direction that the company and brand are going.”
Visitors to the redesigned Kingsdown showroom in space B-1300 will experience the company’s wide portfolio of products including its new luxury line, Diamond Royale, and three new foam collections, Elliptica, Miro, and Sleep Haven. Kingsdown will also debut updated models in its Tradition and Sleep to Live line.
- Ellyn Small
- Vice President
- Steinreich Communications
- 2125 Center Avenue
- Fort Lee, NJ 07024
- (201) 498-1600