News & Press
Kingsdown Opens New High Point Market Showroom
April 15, 2016
Showroom Highlights Latest Sleep Technology & Schematics that can help Differentiate Retailers
Kingsdown, Inc, the nation’s largest independent, employee-owned mattress manufacturer, has signed a lease for a new, 7,800-square-foot showroom at the International Home Furnishings Center at M-528. The new space is being remodeled to showcase the latest sleep technology developed through its collaboration with the Sleep to Live Institute and products geared to help retailers differentiate themselves against competition in their local markets.
“We are returning to High Point after nearly a decade because of changing market conditions that make our presence there more viable. Increasingly, independent sleep shops and furniture retailers see our distinct product mix as a way for them to differentiate their offerings in the market,” said Kingsdown President & CEO Frank Hood. “But many of these independents still don’t travel to Las Vegas, so High Point presents us with an opportunity to work with them.”
The key to its strategy will put the spotlight on its innovative bedMATCH system. With nearly 10 million consumers who have used the diagnostic system to help them find the right mattress for a better night’s sleep, bedMATCH is by far the leading diagnostic in the market. An expanded bedMATCH display will adorn the front end of the new showroom.
In addition, the company’s highly successful Passions and Downton Abbey by Kingsdown lines will be featured as unique selling propositions that can help retailers distinguish their selling floors.
The Passions Collection has 15 models, making it one of the company’s largest lines with a variety of constructions, comfort feels and competitive price points ranging from $699 to $1,699 in queen. Designed to fill a void in the marketplace, the Passions Collection offers high-performance mattresses at middle-market price points. The line includes skus with features like the cooling benefits of unique gel engineered components, such as gel-infused fibers and foams. The line also features a zoned coil system for increased contoured support, as well as Kingsdown’s superior tailoring and designer euro styling to create a hip, fashionable look.
The Downton Abbey® by Kingsdown Collection is a 15-sku premium sleep lineup that offers ultra-durable zoned innerspring support with specialty foam for enhanced comfort. The line features support, luxury and pillowtop constructions with eye-catching aesthetics that range from houndstooth and leather to exquisite lace border treatments. Downton Abbey® mattresses range in price from $1,699 to $4,999 in queen.
DowntonTM and Downton Abbey®. ©2016 Carnival Film & Television Limited. All Rights Reserved.
- Ellyn Small
- Vice President
- Steinreich Communications
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