News & Press
Kingsdown Opens First Branded Retail Showroom in Vietnam
January 20, 2016
Manufacturer to Open Over 100 Additional Showrooms Throughout Asia in 2016
Kingsdown, Inc, the nation’s largest independent, employee-owned mattress manufacturer, announced it has just opened its first branded retail showroom in Ho Chi Minh City, Vietnam. The company will also open an additional 106 branded showrooms in Asia within the next year. The move will position Kingsdown as the largest luxury mattress brand sold in the world’s fastest growing consumer market.
The Vietnam location will only carry Kingsdown bedding manufactured and imported from the United States by long-time licensee, Far East Foam. The partnership is the direct result of the historical successes seen by Kingsdown as an international luxury brand, its ability to uniquely innovate in both style and product functionally and identifying a partner that could execute such a monumental undertaking.
“We have enjoyed a fantastic reception in Asia over the past few years with its growing middle and upper classes. As wealth spreads throughout the region, it made sense to expand our presence in Vietnam with our partner, Far East Foam,” said Kingsdown President and CEO Frank Hood. “Our products are held in high regard in this region and as economic prosperity expands geographically, we want to be one of the first brands these consumers become acquainted with.”
In addition to Vietnam, Kingsdown is also set to open 46 additional brand stores as well as 60 bedMATCH/My Side locations throughout China in 2016. The company entered the Chinese market with their My Side and bedMATCH brands in 2012 and has enjoyed growth with other major bedding manufactures and retailers. A significant number of branded stores mark an initiative to increase and strengthen the brand’s presence in China, taking advantage of the demand for an American brand with a rich history in hand craftsmanship, style, and innovation. The Kingsdown stores will sell popular Kingsdown collections, as well as Kingsdown branded bedding and furniture products specifically designed and developed for the Chinese marketplace.
- Ellyn Small
- Vice President
- Steinreich Communications
- 2125 Center Avenue
- Fort Lee, NJ 07024
- (201) 498-1600